Namaskara!
Welcome to a unique, desi take on everyday merchandise, inspired by stories lived, read, & heard all over India. We focus on designs that echo our past & our present-day quirks - something that proudly says, "This is who we are!"
Baggy & Casual
A perfect friend for your chilled-out moods at work or play! Made with 100% cotton (180-220 GSM fabric) and featuring eco-friendly prints, these tees are designed to last.
For all that you hold dear
Is there ever a situation when we don't need a bag? Over-worked, yet the most faithful (like us!) - canvas bags carry our world for us, & there's no story without them!
Coffee, Tea, OR anything else
Have you developed a special bond with any hot beverage in the post-pandemic world? Our statement mugs are designed to be the perfect channel for your reverence.
For pet-lovers & pet-parents...
November is here!
Noise Cancellation - Regular Hoodie | Unisex Fit
Coffee Cat - Oversized Tee | Unisex Fit
Cats Are God! - Oversized Tee | Unisex Fit
Amar Prem - Women's Tee
Pluto The Dog - Oversized Tee | Unisex Fit
Sob-jaanta - Oversized Tee | Unisex Fit
Bestsellers
Faraar - Oversized Tee | Unisex Fit
1/1M - Women's Tee
Jugaad - Oversized Tee | Unisex Fit
Mahabalipuram - Oversized Tee | Unisex Fit
See-T - Oversized Tee | Unisex Fit
New Arrivals
Traffic Buster - Oversized Tee | Unisex Fit
OOTY - Oversized Tee | Unisex Fit
Neelakurinji - Oversized Tee | Unisex Fit
Desi Illuminati - Tote Bag
Let There Be Diwali - Tote Bag
Won't it be fun if what we wear or carry has a call-back via movies, food, places, or language, part of an alternative pop culture based on our own lives. This is our aim. And we always, always focus on 3 key things -
Fit. Quality. Identity.
India is made of us, everyone together; and on the streets we connect not just through words but shared idosyncrasies building that warm 'apna' wala feeling!
Movies define us in so many ways. We love our songs, dances, and drama-heavy scenes. So, we had to pay homage, starting with OGs to cult figures!
We are a land of extremes - Himalayas to the Ocean, and so many gems lie hidden in the lands between. So, obviously, there can be no story without the incredible-ness of India!
