Welcome to a unique, desi take on everyday merchandise, inspired by stories lived, read, & heard all over India. We focus on designs that echo our past & our present-day quirks - something that proudly says, "This is who we are!"
A perfect friend for your chilled-out moods at work or play! Made with 100% cotton (180-220 GSM fabric) and featuring eco-friendly prints, these tees are designed to last.
Is there ever a situation when we don't need a bag? Over-worked, yet the most faithful (like us!) - canvas bags carry our world for us, & there's no story without them!
Have you developed a special bond with any hot beverage in the post-pandemic world? Our statement mugs are designed to be the perfect channel for your reverence.
Extra ₹200 off on purchase of 3 or more items
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It's September and there's magic in the air as Durga Puja & Dussehra await just around the corner! It's time to prepare for a journey home, plan out the festival days, call up all friends and get your stars aligned. So get ready and get your Parichay!
Explore
Won't it be fun if what we wear or carry has a call-back via movies, food, places, or language, part of an alternative pop culture based on our own lives. This is our aim. And we always, always focus on 3 key things -
India is made of us, everyone together; and on the streets we connect not just through words but shared idosyncrasies building that warm 'apna' wala feeling!
Movies define us in so many ways. We love our songs, dances, and drama-heavy scenes. So, we had to pay homage, starting with OGs to cult figures!
We are a land of extremes - Himalayas to the Ocean, and so many gems lie hidden in the lands between. So, obviously, there can be no story without the incredible-ness of India!
